Allen & Page was established as a limited company in 1936, but the Page family had been producing and selling horse feeds for many years. Originally based at the mill at Quayside, Norwich, the company quickly became renowned across East Anglia for the high-quality feed it produced.

Allen & Page strives to constantly innovate and improve, and part of that process involved moving the business to its current state of the art mill in Shipdham, Norfolk. The new mill provided the company with the technology to produce feeds that were more wholesome and environmentally friendly than the market standard, an ethos that continues to this day. More than two decades ago Allen & Page gained the accreditation of many major food production and quality control bodies, including the Vegetarian Society, Soil Association and ISO organisations. This set a standard for the company to continue working closely with these bodies to ensure the highest quality feed is produced.

Still a family business, Allen & Page has developed and grown, with over four generations of experience helping to build the business into the national feed producer it is today. In 2009, Allen & Page was delighted to receive a Royal Warrant from HRH The Prince of Wales. Looking to the future, Allen & Page is always investigating new ways to improve and innovate; drawing on the experience and knowledge gained from almost a century of making horse feed.