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About us


Allen & Page was established as a limited company in 1936, but the Page family had been producing and selling horse feeds for many years. Originally based at the mill at Quayside, Norwich, the company quickly became renowned across East Anglia for the high-quality feed it produced.

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What Makes Us Different?

The Allen & Page mill in Norfolk is 'state of the art', but our company's values and guiding principles are much more traditional. Our innovative, family-owned company has four generations of experience and we use only natural ingredients of the highest quality in our horse feeds.

Non - GM ingredients

To be able to offer you the very highest standard of feed, we do all that we can to ensure that all the ingredients used, are grown from seed which is not genetically modified (Non-GM). Although no crops can be guaranteed to be completely GM free, we go one step further than most and only ever use Hard IP ingredients – this means that the crops are grown from Non-GM seeds in a protected area away from any GM crops, which helps to avoid possible contamination. The alternative and more commonly used Soft IP (FEMAS), could contain almost one tonne of GM contamination in every 100 tonnes of ingredient! (IP means Identity Preserved – i.e. not contaminated). Our quality assured mill is ISO9001 Approved, UFAS Feed Assured, Soil Association Licensed and Vegetarian Society Approved.

Vegetarian Society Approved

We never use animal by-products in our feeds, such as vitamins covered in a pork gelatine coating – which are commonly used in the horse feed industry. All our feeds are approved by the Vegetarian Society. The Vegetarian Society only endorses products that are completely free from these products. Visit the Vegetarian Society website for further information: https://www.vegsoc.org/vegetarian-and-vegan-trademarks/

Drug Free

All our feeds are completely drug free and produced in our own drug free mill. No artificial flavours or medicinal additives are used in our feeds. Nor do we use ‘nature identical’* flavours or additives which have been synthetically produced to mimic their natural alternatives – all of the herbs we use are the real thing!

Omega 3 Oils

Our oils are cold pressed, not harshly extracted with solvent hexane, which means our oils are as natural as possible. We also do not select ingredients that have been processed using harsh chemical solvents. Animal fats and recovered oils such as chip fat have never been used in our horse feeds.

Naturally Occurring Prohibited Substances (NOPS)

The British Equestrian Trade Association (BETA) introduced a voluntary code of practice for feed manufacturers in 2009 to reduce the risk of naturally occurring prohibited substances (NOPS) in horse feeds. Allen & Page manufactures to a strict code of feed safety and all products are produced in our licensed premises using quality assured ingredients under strictly controlled production conditions and conform to the requirements of EU and UK legislation governing the manufacture of animal feeding stuffs. Allen & Page monitors for the presence of specified naturally occurring prohibited substances (NOPS) as required under the rules of racing and other affiliated competitions which are in line with BETA NOPS guidelines. Adherence to these guidelines ensures that the risk of occurrence of such substances is minimised.

Probiotics and Prebiotics

All our horse feeds include prebiotics, and the majority also include a probiotic for optimum digestive health.

By Royal Appointment

We are delighted to have been granted the Royal Warrant in 2009 by HRH The Prince of Wales. In addition to the usual qualifying criteria, HRH The Prince of Wales asks that companies meet the strict code of good environmental practice if they are to qualify for his warrant.


Need Feeding Advice?

If you have questions about feeding your poultry, our Nutrition Team is happy to help and they will not blind you with science!

Contact us online or read our expert feeding advice:

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